THE BRIEF
CONVERSION RATE
BOUNCE RATE
AVG ORDER VALUE
TO LAUNCH
EXCEEDED TARGET 2.4X
THE CHALLENGE
Where we started
Relaunch a heritage outerwear label for a younger audience without losing its craft credibility. The existing experience was inconsistent, slow to update and unclear about what made the brand different.
THE APPROACH
Strategy before aesthetics
We ran a short discovery sprint, aligned on positioning and success metrics, then moved into concepts with weekly reviews. Every design decision traced back to a goal.
THE OUTCOME
Shipped, measured, refined
Launched on schedule with a system the in-house team could own. We stayed on for a month post-launch to iterate on the data.
★★★★★
“The site finally feels like the product: quiet, confident and considered. Sales followed.”
LET'S WORK TOGETHER
Start a conversation with our team and discover how strategy,
design and craft can unlock your growth.
Lumina
We design products, brands and stories that move markets — blending strategy, craft and performance.
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